Finding Balance as a Tech Entrepreneur: How to Juggle Leadership, Innovation, and Humanity
By Nionila Ivanova, CEO & founder of IT Creative Labs, creator of the UMA app, and mentor of IT PM Program
When I first launched my business, I knew it would be a challenge. What I didn’t fully anticipate was how complex it would be to balance three crucial elements: leading a growing IT company, driving innovation, and staying true to my core values of empathy and human connection.
As a tech entrepreneur, it’s easy to get caught up in the demands of scaling, pushing the boundaries of what's possible, and focusing solely on results. But there’s more to building a business than just numbers and technical milestones.

In my journey, I’ve learned that success in the tech industry isn’t just about delivering innovative solutions or being a great leader. It’s also about nurturing the people behind the screens — your team, clients, and even yourself.

Balancing these elements is an ongoing process, but it’s also what fuels sustainable growth, both personally and professionally.

In this story, I’ll share my experiences in managing this balance, the insights I’ve gained, and the challenges I still face as a tech entrepreneur.
Leading a Distributed Team
When I decided to build a fully distributed team, I knew it would bring flexibility and access to global talent. What I didn’t expect were the unique leadership challenges that would come with it. Remote work offers undeniable benefits, but it also requires leaders to rethink how they manage and connect with their teams.

One of the biggest challenges I faced early on was ensuring clear and consistent communication. In a traditional office, communication happens naturally. But when everyone is in different locations and time zones, you have to be intentional about how you communicate.

Misunderstandings can easily arise, and small miscommunications can snowball into bigger issues if not caught early. To solve this, I implemented daily check-ins and weekly team meetings, ensuring everyone had a voice and clarity on ongoing projects. We also adopted tools like Slack Jira to keep communication streamlined and organized, allowing us to track progress and collaborate in real-time.

Another hurdle was building team cohesion. In a remote setting, you don’t have those watercooler moments or face-to-face interactions that naturally build relationships. To address this, I had to get creative. We started hosting virtual team-building activities and set aside time for informal chats, so team members could bond beyond work.

Time zone differences posed another layer of complexity. Coordinating meetings and project deadlines across various regions often meant someone had to compromise. The solution? Flexibility and planning ahead. We embraced asynchronous work, ensuring that tasks could move forward without constant real-time interaction. I made it a priority to set clear expectations for overlapping hours and encouraged team members to structure their workdays in a way that suited their personal productivity peaks.

Lastly, I learned that providing autonomy while maintaining accountability is a fine balance. A distributed team requires a high level of trust. Micromanagement is not an option when you can’t physically oversee your team. Instead, I focused on results rather than time spent online. By setting clear goals and providing regular feedback, I was able to maintain accountability without needing to be constantly involved in the daily tasks.
Managing Personal Well-Being
Running a business, especially in the IT sector, often means long hours and constant problem-solving. Early on, I found myself burning out, prioritizing work over everything else. The pressure to innovate, lead, and grow the company was relentless.

I soon realized that neglecting my own well-being was unsustainable. To regain balance, I made small but impactful changes: setting clear boundaries for work hours, taking regular breaks, and dedicating time to hobbies that helped me recharge.

Additionally, I started delegating more, trusting my team to take ownership of tasks, which not only lightened my load but also empowered them.

Prioritizing self-care is a necessity for long-term success. By looking after myself, I became a better leader and made clearer, more focused decisions.
Maintaining Human Connections Outside of Work
In a fully remote setting, the absence of face-to-face interactions often leads to feelings of isolation, both for team members and for myself as a leader. I noticed that without intentional efforts, our team's spirit began to wane.

To combat this, I focused on fostering a culture of open communication and regular check-ins. We implemented weekly “coffee chat” sessions, where team members could share personal updates and connect beyond work topics. These informal gatherings helped create a sense of community and allowed everyone to feel more connected, even from a distance.

I also made it a point to celebrate achievements, both big and small. Recognizing team members’ contributions publicly in meetings or through company-wide messages helped reinforce a sense of belonging and appreciation.
Balancing Innovation with Operational Stability
I quickly learned that pushing for constant innovation without ensuring operational stability can lead to chaos and burnout. Finding the right balance between these two demands has been one of my greatest challenges for me.

Early on, I felt the pressure to innovate rapidly — launching new features and staying ahead of competitors. This often resulted in hasty decisions and overlooked details, causing operational hiccups that ultimately affected our service quality. I realized that sustainable growth requires a solid foundation.

To address this, I adopted a dual-focus strategy. While innovation remained a priority, I made it equally important to maintain robust operational processes. We established clear guidelines for project management, ensuring that while we explored new ideas, we also had systems in place to monitor progress and quality.

Regular reviews and feedback loops became essential. We incorporated agile methodologies that allowed us to test new concepts while keeping a close eye on their impact on existing operations.

Additionally, I encouraged a culture of collaboration, where team members felt empowered to voice concerns about potential risks associated with new initiatives.

Final Thoughts
As a tech entrepreneur, I realize that leading a business is a multifaceted experience filled with both challenges and invaluable lessons. These challenges have also provided profound opportunities for growth — both personally and professionally.

Each obstacle has pushed me to refine my leadership skills, adapt my strategies, and cultivate resilience. More importantly, I’ve learned that entrepreneurship is not just about the bottom line. For me it’s also about the relationships we build along the way. Connecting with talented individuals, collaborating with diverse teams, and engaging with clients has enriched my experience and broadened my perspective.

In every interaction, there’s a chance to learn something new, whether it’s a fresh approach to problem-solving or insights into different cultures and work styles.