So, the first phase of any project whether you're building a website or planning a marketing campaign is project initiation.
The main goal at this stage is to understand the client’s intentions, needs, and expectations. What problem are we solving? What results are they hoping to achieve? Getting clarity here sets the foundation for everything that comes next.
In addition to defining goals, this phase often includes:
- Identifying key stakeholders
- Determining high-level project scope and constraints
- Outlining initial risks and assumptions
- Getting formal approval to move forward (often through a project charter or brief)
In short, the initiation phase helps ensure that everyone is aligned before moving forward and that the project has a clear direction and purpose.